Know Canada is a bold and brilliant campaign from Toronto-based Bruce Mau Design. US-based/fantastic radio show Studio360 gave BMD a design brief, asking to address the identity problem Canada faces in the US — hockey, maple leaves, the ubiquitous eh? — and to bring the brand into the 21st century.
The Bruce Mau solution removes the leaf from the Canadian flag and replaces it with resolutely Canadian (and American) icons. I dare you to find me something more American than Pamela Anderson, Alex Trebek and peanut butter.
And some pictures that move, accompanied by audio:
Truly awesome. The red bars are timeless and the always-changing visual keeps it fresh and engaging. Even alone, the red bars are solid, eye-catching and ready to tell a story. Simple and effective. The execution overall needs some tweaking to my eyes, but on the whole, I love it. I wish it could actually be implemented, but alas.